Company: madesmart® Housewares
Role: Market & user research, rendering, and color material finish.
Objective: Update the madesmart® Bath collection with a fresh, modern look. Focus on pop of color that brightens and invites consumers in.
Solution: The end solution is a simple one, but a very effective one - changing the exiting soft-touch material from gray, to blue. Aside from blue having a calming and welcoming presence, it brightens up any room it's in as well. While the other competing products in the Bath category focus on clear and frost materials, this simple change elevates the madesmart® Bath collection and provides a freshness and pop to a dull and over-saturated market.
